Great Circle is an artisanal coffee roaster located in Miami, Florida. Much like the craft beer revolution, artisanal coffee roasts are quickly becoming popular with a diverse and enthusiastic population. Owners Sergio Boppel and Marcelo Urjel needed to build a brand that could live up to the quality of their product and the mission of their company. They chose Pilot to build their brand from the foundation up. The following case study is the story of their brand building experience — from bean to cup.