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Feature Story
August 5, 2015

Ultimate Warrior: Branding a WWE Legend

In 2014, WWE turned to Pilot for the branding of The Ultimate Warrior in correlation with his induction into the WWE Hall of Fame. Fearless, savage and untamed, the Warrior brought a ferocity to the ring that captivated millions of fans and built a legion of dedicated followers — despite being away from the ring for over 20 years.

“The artwork reflects the reckless intensity that made the Warrior one of wrestling’s biggest stars of the ’80s and ’90s,” said Alex Hickey, Art Director at Pilot. “We wanted to create a piece that honored his accomplishments in the ring, but also gave a subtle nod to the era of his dominance. The result is contemporary pieces that create a nice balance of honor and modern integrity.”

In the hero image above, Pilot mixed hand drawn typography with custom illustration for a unique piece of art. It became the centerpiece of the style guide.

Tragically, James Brian Hellwig, the man behind the Warrior, passed away mere weeks before the release of the new artwork — yet the artwork featured here is a true testament to a legend in the ring.