Discovery Channel partnered with Pilot to help make the best week of the year relevant all year long.
With a 15-year history, Shark Week had become an annual extravaganza. When challenged with building up the brand outside of it’s single week in July, the Discovery Channel team needed a robust style guide to open up new opportunities for the world of sharks.
Our team conceptualized potential merchandise opportunities for Shark Week and designed, illustrated, and organized a robust guide of product examples and age-centric artwork for new licensing partnerships.
Armed with a new guide and a roadmap of opportunities the Discovery Channel team saw a successful increase in partnerships following the Las Vegas Licensing Expo.
Art Direction / Design / Illustration