Shark Week

Discovery Channel partnered with Pilot to help make the best week of the year relevant all year long.

 
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The Challenge

With a 15-year history, Shark Week had become an annual extravaganza. When challenged with building up the brand outside of it’s single week in July, the Discovery Channel team needed a robust style guide to open up new opportunities for the world of sharks.

The Challenge

Our team conceptualized potential merchandise opportunities for Shark Week and designed, illustrated, and organized a robust guide of product examples and age-centric artwork for new licensing partnerships.

 
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Project Outcome

Armed with a new guide and a roadmap of opportunities the Discovery Channel team saw a successful increase in partnerships following the Las Vegas Licensing Expo.

 

 

Project Scope:

Branding:
Art Direction / Design / Illustration

Product:
Product Consultation

Marketing:
Messaging

 

 
 
LicensingErik Weikert